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Pike Place Fish Market
The Pike Place Fish Market, founded in 1930, is an open air fish market located in Seattle, Washington's Pike Place Market, at the corner of Pike Street and Pike Place. It is known for their tradition of fishmongers throwing fish that customers have purchased, before they are wrapped.〔 〕 After nearing bankruptcy in 1986, the fish market owner and employees decided to become "world famous", changing their way of doing business by introducing their flying fish, games, and customer performances. Four years later, they were featured repeatedly in the national media and television shows.〔 The store is now a popular tourist destination in Seattle, attracting up to 10,000 daily visitors, and is often billed as world-famous.〔
==History==
The Pike Place Fish Market was purchased in 1965 by John Yokoyama, a former employee of the fish market, who bought the store to make enough money on an owner's salary to afford the car payments on his new Buick Riviera.〔(【引用サイトリンク】title=Our Humble Beginnings ) 〕 Initially, Pike Place Fish Market was unknown outside of the Seattle area, but Yokoyama and his staff decided to change that in a meeting with a business coach in 1986. Prior to the meeting, the Pike Place Fish Market was near to bankruptcy, and the consultant, Jim Bergquist, was helping them to conceive of ways to save the business.〔 A fish market employee at the meeting suggested that they not only save the business, but make it "world famous", with the ideas for the business' flying and thrown fish, games with customers, and staff attitudes of always enjoying their work, so that customers would as well.〔 In an interview, Yokoyama stated, "We took a stand that we were going to become world famous. We just said it and it became so."
Four years later, in 1990, Ted Turner's Goodwill Games were held in Seattle. News crews at the Pike Place Market discovered the fish market and its performances with customers, and they filmed them. Soon afterwards, the fish market appeared on ''Good Morning America'', leading to the business and its employees being filmed by various film crews, and being featured in numerous magazines. Now, during the summer tourist season, the fishmongers will perform now in front of as many as 10,000 visitors daily.〔 The success of the business has been cited to its human resources and employee attitudes.〔 The employees of the fish market will often speak to businesses, civic groups, and schools on ways to be successful, and has led to their being featured in motivational books.〔〔 〕
A popular feature at the Pike Place Fish Market is the monkfish, which sometimes, thanks to a hidden line, is made to "snap" at customers.〔 〕 In 1991, CNN named the Pike Place Fish Market as one of the three most fun places to work in America.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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